The Los Angeles Kings have unveiled a new logo that draws inspiration from the iconic 1990s Gretzky era. This revamped emblem aims to bridge the past and present, creating a meaningful connection between historic moments and future ambitions.
Nostalgic Design with Modern Flair
The updated logo revives the famous "Chevron" design from Wayne Gretzky's tenure with the Kings, a period that significantly influenced the team’s branding. The emblem prominently features "Los Angeles" at the top, a nod to the team's city, while an updated version of the original 1967 crown is also included. The design encapsulates the franchise's rich history and evolution, reconnecting with elements from the early 90s jerseys while introducing modern aesthetics.
This new logo replaces the previous version unveiled in 2008, marking a significant shift in the team's visual identity. The Kings have dedicated two years to this redesign, ensuring that it honors the past while resonating with today’s audiences. Luc Robitaille, a key figure in the development process, highlighted the extensive effort and collaboration involved in creating the new logo.
Collaborative Design Process
The development of the new logo was a meticulously collaborative effort. It involved input from past and current players, ensuring that the emblem resonated with all stakeholders within the organization. "This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles," said Luc Robitaille. He emphasized that the evolution is rooted in the Kings' 57-year history, embracing elements from various eras of the franchise.
Robitaille further explained, "It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future." By involving such a wide range of voices, the Kings ensured that the logo not only honors the past but also sets a foundation for future adaptations and creativity.
A New Era for LA Kings Hockey
The organization feels immense pride as they introduce this emblem to the world. Kelly Cheeseman remarked, "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us." The new logo is set to evoke a sense of pride and unity among the team’s supporters, merging classic and modern elements to create a timeless symbol.
Launch and Availability
Fans can look forward to purchasing the new logo merchandise starting Friday, June 21. The launch will take place at the Crypto.com Arena's Team LA Store, giving supporters the opportunity to be among the first to own a piece of the Kings' renewed identity. The fusion of classic and modern elements in the new logo is designed to resonate deeply with fans, celebrating the team's storied past while looking forward to future victories.
The unveiling of this new emblem is more than just a branding update; it represents a strategic move to honor the legacy of Wayne Gretzky and the 1990s era while positioning the team for future success. It signifies the franchise's commitment to evolving while staying true to its roots, creating a visual identity that will inspire players and fans alike for years to come.