Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024.
The report, compiled by Optimove Insights, provides a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors bet on several games per week. A substantial 76% of respondents bet at least once a month.
Among the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, and parlays round out the top three at 35%.
When it comes to the types of events bettors are most interested in, 57% of bets are placed on Champions League and European tournaments. Additionally, 54% of bets are placed on national league season games, 48% on national tournaments or friendlies, and 46% on national cup games.
Euro 2024 Betting Trends
As anticipation builds for Euro 2024, an impressive 84% of bettors plan to bet on the event, even if their national team is not participating. Live betting during games is highly popular, with 83% of bettors engaging in this form of wagering.
The key factor influencing a bet is player performance, cited by 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors.
Marketing Challenges
Despite the robust interest in sports betting, many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This insight serves as a caution for sportsbook operators to tailor their communication strategies thoughtfully.
Industry Implications
The results of this report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. Effective communication and minimizing irrelevant content are crucial elements in maintaining a loyal customer base.
"The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value," said a representative from Optimove. "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."